![]() ![]() These new map pins can be found by directly searching for LGBTQ-owned and Open to All businesses or restaurants, as well as through the home page on the Yelp mobile app and a banner on the Yelp search page on desktop.Ī long-term Open to All partner, Ben & Jerry’s has teamed up with Yelp and Open to All to have the rainbow map pins displayed for nearly all of their Scoop Shops in the U.S. Starting June 1, to help people discover inclusive places to celebrate Pride, we’ll be featuring rainbow map pins on LGBTQ-owned and Open to All restaurant, food and nightlife businesses. Releasing New Rainbow Map Pins to Celebrate Pride “As a member of the LGBTQ+ community, we are thrilled to add this new attribute to our business page and make it easier for people to find our business, support the work we’re doing, and know that they’re in a safe and welcoming space,” says LeAnn Mueller, founder of La Barbecue in Austin, TX. Business owners can find more information and resources in Yelp’s LGBTQ+ resources hub for business owners. We hope this new attribute empowers millions of LGBTQ-owned businesses across the country and encourages consumers to drive more dollars directly to the bottom line of these businesses. Select Yes next to “LGBTQ-owned” and/or “Open to All”.In the Amenities section, click Add or Edit.Log in to Yelp for Business (Business Information tab).LGBTQ+ businesses will also receive a “LGBTQ-owned” window decal in the mail. To add the LGBTQ-owned or Open to All attribute to their Yelp page, business owners can log into their Yelp for Business account and follow the below instructions. To protect businesses who choose to self-identify as LGBTQ-owned, Yelp is proactively monitoring pages for hate speech against the LGBTQ+ community and will remove any hateful, racist or harmful content that violates our content guidelines. Consumers will be able to see the LGBTQ-owned attribute in the Yelp mobile app by going to the business page under the “more info” section, and on Yelp’s website in the “amenities and more” section of a business page. This new attribute is free and opt-in only, as the decision to self-identity as LGBTQ-owned rests solely with the business owner. Starting today, people can search for and discover LGBTQ-owned businesses on Yelp. Helping People Find and Support LGBTQ-owned Businesses That’s why we’re excited to make it easier than ever for people to discover and support LGBTQ+ business owners, as well as allies to the LGBTQ+ community. increased by more than 150% in April compared to the same period the year prior. It’s clear that consumers are increasingly looking for businesses that are part of the LGBTQ+ community, as the rate of searches on Yelp for LGBTQ+ owned businesses in the U.S. Though many strides have been made in the decades since the Stonewall riots in 1969, there are still urgent opportunities for change as we strive to create a world where laws and society treat all people equally. In addition, restaurant, food and nightlife businesses that identify as LGBTQ-owned or Open to All will be highlighted on Yelp with rainbow-colored map pins for the entire month of June to help people find places to celebrate Pride Month. Starting today, Yelp is introducing an LGBTQ-owned business attribute that will allow business owners to self identify as LGBTQ-owned. To celebrate Pride Month, Yelp is making it easier than ever for consumers to support businesses that align with their values, and find safe and welcoming places to enjoy Pride celebrations all month long.
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